mBand is a security ring and app aimed at the active and sociable, modern day woman. Our small creative team at BrickHouse Security brought the idea from a shell and functioning mechanics to a Kickstarter ready product. I worked directly on all stages of the product in the go to market stages from the initial product design to the marketing elements and social media presence.
- Art direction and design across the microsite, email marketing campaign and lifestyle photo shoots of the product. - Design and development of the mBand logo and all app UI designs. - Photography of lifestyle shots used across all marketing materials and digital presence.
To learn more about mBand, view the Kickstarter project page here.
Tokoriki Island Resort
While with 8Hotels, I worked on the rebrand of Tokoriki Island Resort, Fiji. I worked very closely with the Creative Director on all aspects of the project. Together we designed a new logo, hotel print collateral, web presence and sales brochure. The branding is based on natural tones with a pop of blue in the icon. This represents the nature on the Island of Tokoriki, the sand, the natural wood of the buildings and furnishings, the bright blue ocean and sky surrounding you.
I was tasked to design a new template for online white paper articles by BrickHouse Security. This design was implemented across the various informational and knowledge materials BrickHouse shared for download to customers and others seeking education on security issues.
1888 Boutique Hotel
While with 8Hotels, the company began work on renovating a former wool store and creating a beautiful boutique hotel in Darling Harbour, Sydney. I worked on the design of all hotel print collateral, the hotel's web presence, social media presence and assisted the Creative Director in the branding of the hotel.
I took part in the 36 Days design challenge 2018. Artists, designers and illustrators all over the world take part in a 36-day challenge to showcase their particular view on the letters and numbers of our alphabet. Each day a new letter/ number must be submitted via Instagram with supporting hashtags in order to be entered that day.
I was proud to display all 36 days on my Instagram account consistently. I was also lucky enough to have two of my letters “L” and “N” to be liked by the “36daysoftype” official Instagram account. The project was a great exercise in discipline and consistency while pushing me to create something new every single day.
Email marketing is a large part of my role as a graphic designer. I work on varying campaigns with BrickHouse. I act as both art director and designer on all our email work.
"Digital Irish is a NYC-based non-profit. Its goal is to promote the expansion of Irish startups, providing access to resources and networking opportunities." This was a branding concept I came up with for the group. I wanted to develop a brand that could grow with the non-profit, should it expand beyond NYC. This branding concept is aimed to morph and animate whether needed on a global or local level, while always representing the Irish community at its core.
This editorial piece is based on the subject of "The Truth", in particular committing perjury. The brief asked to produce a printed piece on the subject, allowing the designer to choose their own path. A 1991 article from TIME magazine which addressed the subject was chosen and transformed into an eight-page newspaper-style piece, illustrated by surrealist collage imagery It looks at the role of children in court and how easily they can be manipulated into changing their opinions on what they believe to be the truth.
An A1 length poster was also produced for the project's presentation in "Between the Lines", an exhibition at South Studios, Dublin as part of Offset March 2012.
Here are three layouts for a digital magazine I worked on while with Doo-lally.com. One double page trends spread, a beauty tutorial single page layout and a double page title spread. Doo-lally was an e-commerce fashion brand and at the time they were developing a self-branded digital magazine.
This print piece displays a specimen sheet for Rockwell. Rockwell has a long history as a strong, reliable slab serif but here the typeface is presented in a younger and more dynamic nature than one would expect. Contrasting colors of orange and blue create a lively layout to show other possibilities when using Rockwell. The specimen sheet folds down to a mailable A4 size. On the reverse is a detailed typographic poster which provides a visual element when folded as part of the cover page.
This brief asked for the design of a foldable programme for the English National Ballet's performance of Shakespeare's classic, "A Midsummer Night's Dream". The poster represents the central theme in the play; relationships and confusion caused by a magic potion. The programme consists of an interesting fold which makes a feature of the imagery from the A2 poster on the reverse side of the programme details. A digital collage of paper craft, photography and vector graphic were used to create this piece.
D-RAIL, was an experimental magazine created to highlight the issue of fast fashion in modern society. It comprises of a series of articles and essays on the subject. I art directed and designed all elements of the magazine from photo shoot set up and sourcing to editing and layout design.
This is a photography project, which asked to depict the Irish worker. The brief asked to create a poster for an upcoming exhibition accompanied by an interview which could be displayed in a medium of your choice. I chose to portray a drummer in a popular band. I photographed one of the band's concerts in The Milk Market, Limerick. The interview with the drummer was then presented as a magazine style article. This allowed for the photography to take centre stage in the layout.
This book was designed in response to an ISTD (International Society of Typographic Designers) brief centered around the short story "The Waitress". The brief asked of designers to push the perceptions of a book, its format and pace. It is an experimental exploration of typography and format. Various paper stocks, folds and layouts are used to illustrate the deeper meaning behind the text. The book in its physical form is presented with a traditional textile cover. This style of cover suggests a more traditional novel at face value. Yet, on opening the book, the reader realizes they must interact with the pages in order to successfully read and understand the narrative.